1. Didien de Courten, 2-star chef, in Sierre, Switzerland. Object of Meaning: hunting knife and leather case of fellow and late chef Benoît Violier, gifted by his widow to de Courten.
2. Raphael Domjan in Payerne in front of the Solar Stratos solar plane. Object of Meaning: model of Tintin’s rocket photographed on the tarmac of Solar Stratos’ premises. An early admirer of Tintin, Domjan has had the calling to be an explorer at an early age.
3. Peter Maurer, President of the International Committee of the Red Cross (ICRC) in the archved of the ICRC in Geneva. Object of Meaning: a lapis-lazuli gifted to Maurer on his first field assignment in Afghanistan for the ICRC
Raphael Domjan, interview:
1. Henri B. Meier, former CFO of Roche Pharmaceuticals, Zürich, and former Division Chief at the International Bank for Reconstruction and Development under Robert McNamara. Object of Meaning: the Brush and the conductor’s wand that for him are metaphors for the entrepreneur, making strokes to shape his business and able to paint over it during a pivot, and the manager who has to fine-tune his team’s best abilities.
2. Moritz Zumbühl, Founder of Feinheit AG and Blindflug Studios, developping communication strategies and video games about the major stakes of our times (nuclear catastrophes, migration fluxes, oceans…)
3. Nicola Forster, Ashoka fellow and Founder of the Foreigh Policy think tank Foraus. Object of Meaning: the matriochka dolls and its smaller versions are a symbol for every personnality, which include several subtle facets. During project management, these are the talents that a leader must be able to reveal in every team member.
4. Commandant de Corps Philippe Rebord, Head of the Swiss Army, among his men during training in the field in Biere.
5. Marco Solari, Executive President of the International Locarno Film Festival, in Lugano.
6. André Lüthi, CEO of Globetrotter and explorer, with over 40 Himalayan expeditions to his roster, in Berne. Object of Meaning: Buddhism fascinates him as it is not a religion but a philosophy that promotes self-reliance to find happiness, and not counting on businesses, partnerships, God of travels to fullfill ourselves.
1. Bernhard Heusler, business lawyer and President of the Basel Football Club FCB, in Basel.
2. Monika Ribar, former Chairwoman of the Board of Directors of SBB AG, Swiss Federal Railways, in the Zürich train station. Object of Meaning: paper calendars that are essential, in addition to today’s digital tools, in order to keep the big picture and organize her life across several countries.
3. Laurence Rochat, Head of Hospitality, Audemars Piguet, in Lausanne. Object of Meaning: “My watch, as a symbol for the passing time, but also my greatest enemy on the ski tracks, as a former Olympic finalist (2002 Salt Lake City bronze medal)”.
4. Jan Wurzbacher and Christop Gebald Founders and co-directors of Climeworks, in Zürich.
5. Daniel Jositsch, a member of the Council of States of the Canton of Zurich.
6. Mimi Mollerus, Founder and owner of the Mollerus luxury brand.
7. Guido Schilling, CEO Headhunter with his firm, Guido Schilling AG, Zürich.
8. Olga Feldmeier, CEO and Founder of Smart Valor, startup aiming to redefine investment thanks to blockchain technology and cryptocurency. Object of Meaning: an original bank safety deposit box, from the old times.
9. Eva Jailli, CEO and co-owner of PB Swiss Tools.
10. Dr. Fana Asefaw, Head of the Child Psychology and Psychiatry Department of the Winterthur Polyclinic.
Client: Schweizer Kader Organisation SKO – Zürich
Location: Switzerland, 2018
Portraits and video interviews of 24 Swiss executives commissioned by SKO in order to learn why Swiss excellence is world-class across so many sectors.
For a creative visual angle, I asked each leader to bring an object that symbolized her/his decision to take the lead in his particular field of expertise. This personal item had to represent a moment of realization or have a specific meaning along her/his path.
A selection of the campaign’s content may be viewed below. The campaign in full, inclusive of video interviews, social media clips, quarterly articles, and an exhibition of the portraits, traveled throughout Switzerland for a year and can be found on a custom site, swissleaders.org.